About Us

Our founder

Kylie Wong is founder and CEO of 8 Insights. She was previously managing editor of Ignites Asia, a highly regarded asset management industry publication operated by the Financial Times. Over the past decade, Kylie has scored interviews with countless influential industry figures, such as presidents of the world’s largest pension fund, Japan’s GPIF, and has built sustaining relationships with leaders in  asset management across Asia Pacific. 

Apart from her deep understanding of the asset management landscape in Asia, Kylie also has expertise in content creation, media and client liaison, as well as investor relations. 

Kylie earned her B.A. in Linguistics from the University of California, Los Angeles.

Our Team

Bonita Ho

Bonita is our Chief PR Consultant in Hong Kong. She has more than a decade of experience in formulating strategic public relations plans for listed companies and fund firms in Hong Kong. She worked for international PR firms including Christensen, FTI Consulting and Citigate Dewe Rogerson before founding her own consultancies Foresee Advisory Company Limited and Good News Consulting Company Limited in 2015.

Daisy Cooper

Daisy is our Chief Editorial Consultant in Hong Kong. She has more than 10 years’ experience as a creative and proactive researcher, journalist, public relations and marketing professional. Daisy has held editing and writing positions at Vantage Asia, FinBuzz, Hong Kong Economic Journal, and Euromoney Institutional Investor. She has a Ph.D. in Political Science and Government from the University of Hong Kong.

Tiffany Chan

Tiffany is our Chief Marketing Officer in Hong Kong. She is well versed in achieving marketing goals through social media channels, website optimization, and advertising campaigns. She was most recently Regional Associate Marketing Manager for Asia Pacific at Crayola and Marketing Executive at L’Oreal in Hong Kong. She earned her B.B.A in Marketing and Finance from the Chinese University of Hong Kong.

Dawn Lee

Dawn is our Director of Public Relations. She has more than a decade of experience in financial communications and crisis management. During her tenure with Financial PR, she led and participated in two high-profile short-selling cases and award-winning copywriting projects, as well as provided a wide range of PR, IR and corporate governance consulting services to Hong Kong-listed companies. Prior to starting her PR profession, Dawn worked for two top-tier corporate law firms, namely Sidley Austin LLP and Fried Frank.

Mavis So

Mavis is our London-based Operations Manager. She has more than a decade of experience in customer service and administrative support. She was most recently Operations Manager at Eight Times International Limited, 8 Insights’ parent company. Before that, she was Customer Service Manager at amika in Hong Kong and Customer Service Executive at the Financial Times in Hong Kong for seven years. She has a B.S. in Psychology from the Upper Iowa University.

Peoples Trusted Us.

We understand the importance of approaching each work integrally and
believe in the power of simple and easy communication

Our Features !

Behind the word mountains, far from the countries Lookalike and Con-son
antis, there seed Behind the word mountains

Strategic Counsel

Our partners guide asset managers through complex regulations and competitive fund markets in Asia Pacific.


Brand Building

We help generate awareness about your business by developing a voice for your company through compelling storytelling and content marketing.

Content Creation

Our team of experienced writers and former journalists produce high-quality original content as well as offer unrivalled editorial support in both English and Chinese.

PR and Communications

Our team of public relations specialists have a proven track record in enhancing companies’ voice and presence through online and offline channels, cultivating relationships with media contacts, as well as generating positive publicity for clients.

Investor Relations

We have expertise in investor mapping, helping publicly listed companies reach out to suitable asset managers and institutional investors and vice versa. Apart from handling earnings calls and external financial communication, we also have capability in producing legal documents such as listing and fund prospectuses.

Client Liaison

Our team of client liaison experts help prepare and distribute detailed business reports to clients and ensure that customers’ expectations are exceeded. We also serve as mediators and negotiate deals on our clients’ behalf.